At ITP Beauty, accessibility and education are just as important to us as performance and luxury. That’s why we were excited to partner with Loosha, the beauty vending machine redefining convenience with completely inclusive products, for a special on-campus activation at USC.
We spent the day connecting with students, introducing them to what clean beauty really means - beyond buzzwords - and showing how high-performance sunscreen formulas can be inclusive, multifunctional, and easy to integrate into everyday life.
Throughout the activation, students had the opportunity to learn about our commitment to clean, thoughtful formulation, including what it means to be EWG Verified™ and BCPP Approved. These certifications aren’t just labels - they represent rigorous standards around ingredient safety, transparency, and responsible product development. For many students, this was their first deep dive into how beauty products are actually made and evaluated.
We also highlighted what sets ITP Beauty apart: multi-use formulas designed for all skin types, tones, and lifestyles - simplifying routines, supporting skin health, and delivering uncompromising luxury skincare that meets people where they are.
Partnering with Loosha allowed us to meet students in a way that felt natural, modern, and accessible - beauty on their terms, right where they are. The energy on campus was inspiring, the conversations were thoughtful, and the curiosity around clean beauty gave us hope for the next generation of conscious consumers.
This activation was a reminder that the future of beauty is inclusive, educational, and convenient. We’re super proud to be part of that movement.
Stay tuned for more collaborations, campus moments, and ways we’re continuing to bring clean beauty into real life.
Good for you - good for the world. X, Oni