Our founders story

Raised in Baltimore before being adopted at age 6, Oni moved to Los Angeles solo at age 17 to pursue fashion design. Driven by daily intention, she built her life around creating beauty and driving positive impact.

After a notable fashion career, Oni shifted towards sustainability, recognizing the fashion industry's harmful environmental impact. After an extensive rabbit hole of sustainable chemical research she was led to skincare, a long-time passion. Discovering differences in skincare regulations between the US and Europe, she meticulously researched ingredients in her SPF and skincare products, discarding harmful ones. This marked the realization of her childhood dream - creating beauty while doing good. Thus, ITP was born, offering products that are good for you and good for the world.

Meet The Team

Our team consists of transparent female leaders, each specializing in distinct areas of business: E-commerce, product, sustainability, and marketing. We celebrate our diverse backgrounds and experiences, in both life and work, seeing them as the driving force behind our friendships and the success of our brand. ITP is a testament to our shared belief system and creative collaboration. We champion sustainability and are committed to providing accessible, verified clean beauty products that enhance your life. Our mission is to democratize access to genuine clean products that streamline and elevate your daily routine.

(Left to right: Sharon, Alysha, Oni)

Shop our launch products

Tinted SPF Serum

Daily Bawse