This National Hispanic Heritage Month, I’m kicking things off by swapping my regular hustle for an extra shot of sazón. I’m Sharon, a proud Latina and business partner at ITP Beauty. My drive is rooted in the legacy of my immigrant parents; their sacrifice and ironclad belief in a better life is what fuels everything I do. That energy powers my partnership. I’m not here to claim a solo spotlight; I have two amazing business partners who I admire and respect, and we are actively lifting each other up and paving the way for a new generation of leaders. The beauty shelves might be crowded, but the executive offices still look the same, and we are here to change that narrative.
We have to talk numbers. Despite our massive consumer influence, Latina and Latinx entrepreneurs are still dramatically underrepresented in the beauty industry. Case in point: Latina founders receive less than 0.04% in venture capital funding, according to Latinas in Beauty. That’s not just a stat; that’s the wall we’re tearing down. ITP Beauty is a revolution built on collaboration, not competition. Every decision we make is driven by that relentless drive, transforming the beauty industry from the inside out and making sure the future of beauty has more jefas at the top. Plain and simple: You can sit with us.
That fire? That legacy? I bring that energy to the table every single day. For me, this movement is about more than just a great product line; it’s about establishing a new standard where what we offer is as high-performing as it is ethical. Our mission at ITP is clear: to educate consumers about clean products that are free of harmful chemicals and introduce new, thoughtfully formulated products that are multi-use.
While we’ve only launched two products so far, our hero product, Daily Bawse - a multi-use, hydrating, clean sunscreen and tinted SPF serum - is EWG-Verified Clean, a certification from the Environmental Working Group that sets the gold standard for product safety. Nothing beats hearing consumers tell us, "This is the product they've been searching for." Our commitment to clean products, free of harmful chemicals, isn't exclusive; it's inclusive. We are for everyone. I’m energized by the community we’re building, and I’m so excited for what’s next as we continue to shake things up together! ¡Dale!