Why Earth Day Matters to Us—Every Single Day
At ITP Beauty, Earth Day isn’t just a date - it’s a reflection of who we are. As a female-founded brand, we’re driven by the belief that what you put on your skin should support both your health and the health of the planet. Our approach is intentional, holistic, and grounded in the desire to create a better future - through beauty that does more.
In The Pynk: Our Why
ITP stands for the phrase “In The Pynk,” which conveys the idea of being in your most optimal state. It’s about balance, vibrancy, and wellness from the inside out. This is why we create exceptional products that are good for both you and the world. We don’t cut corners or follow trends - we do what’s right, because that’s what you deserve.
Clean for You. Clean for the Earth.
Our commitment to clean starts with our formulas. Our hero product, Daily Bawse, is EWG Verified, a mark that goes beyond clean beauty marketing and speaks to true transparency and safety. Did you know that the FDA bans only 13 harmful chemicals in cosmetics, while the European Union bans over 1,400? That’s why we follow the highest global standards, not the bare minimum. We carefully vet every ingredient to ensure our products are safe, effective, and aligned with our values.
We use non-nano zinc oxide, the safest mineral sunscreen filter available—not just for your skin, but for coral reefs and marine life. While chemical sunscreens may be absorbed into the bloodstream and contribute to reef bleaching, ours stays on the skin’s surface, doing its job without harm.
Sustainability That’s More Than Skin Deep
Our planet deserves better, and we’re here to deliver. Every part of our packaging is designed with sustainability in mind:
- Post-consumer recycled inner packaging helps reduce waste.
- Recycled FSC-certified boxes support responsible forest management.
- Soy-based inks on our bottles minimize environmental impact.
- Glass bottles are recyclable and thoughtfully designed with parts that can be removed easily for recycling.
- Our logo packaging tape is paper-based(instead of plastic) with non-toxic water soluble glue.
We believe luxury and sustainability can - and must - coexist.
Growing a Better Future with Evertreen
As part of our broader mission to give back to the Earth, we’ve proudly invested in Evertreen, a platform that allows companies and individuals to plant real trees in real reforestation projects around the world. Our trees were donated here in California. Every tree planted helps fight climate change, reduce CO2, and support local communities.
You can learn more and support this cause by visiting: https://www.evertreen.com
Earth Day is Every Day
We care deeply about your skin, your health, our planet, and the next generation. As women, founders, and global citizens, we know that the choices we make today will shape the world we live in tomorrow and we are dedicated to being part of that conversation.
This Earth Day, and every day, we remain committed to creating products that nourish your skin while nurturing the planet. Beauty should never come at the cost of your health, or the Earth’s.
Here's to the clean beauty revolution X Oni~