What's the deal with clean beauty, you ask? If you haven’t stumbled upon the phrase 'clean beauty' in the past year, you must be living under a rock—seriously, how are you even reading this right now? But let's get real, this whole clean beauty craze isn't exactly breaking news—it's all about slathering ourselves in stuff that's safe for us, non-toxic, and eco-friendly. In recent times, folks have started scrutinizing what goes into their skincare and makeup, sparking a massive demand for clean beauty goodies.
But wait, hold up! Not every brand shouting 'clean' from the rooftops is the real deal. Many sneakily engage in 'greenwashing,' using fancy labels to seem all eco and clean when they're really not. Sneaky, right? This can leave us consumers feeling like we're making healthy choices when we're actually not. Did you know that many beauty products that say clean can still contain cancer-causing chemicals and yucky additives that aren't even banned in the U.S.?
Here at ITP, we're all about the clean beauty game. We're not just talking the talk; we're walking the walk! We believe in full transparency and accountability, which is why we put our products through the Environmental Working Group (EWG) wringer. EWG's got this killer system that rates products based on safety for humans, giving you the lowdown you need to make smart choices. We even go the extra mile by 3rd party testing and verifying all our products. Clean beauty is out there, but the challenge is finding brands like us who're committed to thorough product checks and honest vibes.It's important to note that clean products are not necessarily organic or natural products (You can have a product with organic ingredients that still contains carcinogens). While those can be part of clean beauty, the primary focus is on being free from harmful chemicals. This includes ingredients like parabens, phthalates, sulfates, and synthetic fragrances, which have been linked to various health concerns. By prioritizing clean ingredients, rigorous testing, and extensive wear testing, we ensure that our products are not only effective but also safe for you and the planet.
If you have any questions about clean beauty, please reach beyond the skincare shelf and let us know your thoughts.