Hello, I’m Alysha, one of the proud co-founders of ITP Beauty, a brand committed to breaking barriers in the beauty industry. As we honor Black History Month, I want to share our journey and the importance of creating a space for everyone in the world of skincare and beauty. Did you know that less than 1% of Black women entrepreneurs receive venture funding? This shocking statistic highlights why ITP Beauty is more than just a business—it’s a movement towards inclusive beauty and skincare for all skin tones.
Being a black woman and a business partner in America means confronting challenges in industries that were not originally built with us in mind. ITP Beauty is proud to stand out as a woman-led business that’s changing the narrative by providing inclusive beauty solutions for everyone. Our signature product, Daily Base, is not just another skincare item—it’s a universal product designed with all skin tones in mind. This product, like all of our offerings, is a reflection of our commitment to creating inclusive care for everyone, regardless of their background or skin color.
I’m incredibly proud to be part of this journey with ITP Beauty, and I look forward to continuing to break down barriers in the beauty industry, ensuring that people of every skin tone feel represented. Together, we’re working towards a future where inclusive beauty is the standard.
Happy Black History Month! Thank you for supporting our mission of creating a more inclusive and diverse beauty world.