This holiday season has been a deeply inspiring and heartwarming journey. Participating in holiday marketplaces with one of my partners, Sharon, has been about so much more than sales or introducing people to ITP Beauty. It’s been about connection, discovery, and being reminded of the passion and purpose that brought me here in the first place.
When I created ITP Beauty, I wanted to solve a problem I saw in skincare—the lack of clean, multi-use products that simplify routines without compromising effectiveness. That vision became Daily Bawse, our tinted SPF serum that hydrates, protects, and enhances your skin in just one step. These holiday markets have confirmed what I’ve always believed: there’s a real, pressing need for solutions like this, especially for those seeking products from the best skincare brands.
The most meaningful part of this experience has been the conversations. Speaking directly with consumers has taught me so much. People shared why they’ve struggled with SPF or their skincare routines, often for reasons that felt so relatable:
“I didn’t know I needed SPF every day.”
“I feel lazy when it comes to skincare.”
“It takes too long to get ready.”
Hearing these honest, human responses reminded me why Daily Bawse exists. Seeing someone’s eyes light up as they say, “This is exactly what I’ve been looking for,” is a moment I’ll carry with me forever. The fact that our product is EWG Verified Clean adds an extra layer of trust and excitement for so many people—a bonus I’m proud to offer.
What has truly stayed with me is the connection—meeting people, hearing their stories, and understanding their needs in such an authentic way. These moments remind me that skincare doesn’t have to be complicated to be effective. For those who feel overwhelmed by the steps for a skincare routine, Daily Bawse provides a simple, beautiful solution that fits seamlessly into their lives.
As this year comes to a close, my heart is full. Consumer engagement has reminded me that dreams, no matter how small they start, can grow into something meaningful and impactful. Thank you to everyone who has supported us, shared their stories, or simply stopped by to say hello. You are the reason this journey means so much.
From all of us at ITP Beauty, we wish you a holiday season filled with love, joy, and glowing skin. Here’s to dreaming big, staying true to our values, and building a clean beauty community that lifts each other up. Happy holidays! X Oni~