Hey guys!
September was one of those months that reminded me why I started ITP Beauty in the first place - connection, purpose, and community. We kicked things off on the 6th with an ITP pop-up alongside other amazing California creatives. It was so refreshing to meet new consumers face-to-face, share our story, and watch people experience the products firsthand. Every time we do a pop-up it reminds we that we are onto something very special, seeing someone say as I apply our EWG-Verified clean SPF serum to their face "Wow! This is the product I've been looking for forever!" Makes me giddy inside.
A week later, on the 13th, we had the honor of showcasing ITP Beauty at the Pre-Emmys Gifting Suite, introducing our clean, EWG-verified formulas to an incredible community of actors, directors, and creators who truly value intentional beauty and inclusive skincare. It was a stellar day to say the least.
Later in the month, on the 20th, ITP Beauty was featured at Monochromatic, a thoughtfully curated event spotlighting sustainable, product-based companies. It was inspiring to connect with other founders who are pushing for positive change with a waste-less chemical free approach.
And to close out the month, on September 30th, I was invited by LACI (Los Angeles Cleantech Incubator) to speak at the PI Innovation Conference, where I shared insights on environmental and sustainable innovation - a full-circle moment that tied together my passion for purpose-driven creation and multi-use clean beauty.
Each event this month reminded me how much impact small, value-aligned brands can have when we show up authentically. I’m walking into October feeling both grounded and inspired to keep building something that matters. Every time I got a "Wow" I was reminded to keep going - and that's exactly what I'll do!
X Oni~