Last week, we received a few emails asking: “Are you raising prices like so many other beauty brands?” The short answer is no - and here’s why.
When we founded ITP Beauty, our goal wasn’t just to create skincare - it was to make clean, effective, high-performance products accessible for everyone, without compromising on safety. We wanted to build a community of like-minded people who want to feel beautiful, take care of themselves, and know that what they put on their skin is good for them. As a small, indie brand, we’re not beholden to venture capitalists or corporate profit pressures. Every decision we make is about doing right by our community.
Yes, recent tariff changes have made things tougher for us, and our margins have taken a hit - and we are already a very small team. But we refuse to let that change the promise that brought us here: safe, EWG-Verified products at the same price. When you choose ITP, you’re supporting a brand that values transparency, integrity, and your health above all else.
Your support allows us to continue our mission - to create products that are good for you and good for the world. Our customers aren’t just customers - they’re part of a movement to build a cleaner, safer, and more honest beauty industry. And for that, we are endlessly grateful.
Thank you for showing up for us, just as we show up for you.
~Team ITP: Oni, Sharon & Alysha