We’re proud to be the SPF sponsor for Climb Against the Odds 2026, taking place June 15–19th at Mt. Shasta. This powerful community of climbers is coming together to raise funds for breast cancer prevention research and public health advocacy through BCPP, Breast Cancer Prevention Partners.
The event brings together people pushing their limits through endurance hiking and outdoor climbing while raising awareness for prevention and long-term health. It’s a reminder that health is both personal and collective, built through education, action, and community care.
For the climb, we provided our Daily Bawse SPF Serum to support skin through intense sun exposure, altitude, and harsh outdoor conditions. Designed as a mineral sunscreen with hydration and deep nourishment in one step, it’s made for real-life sun protection during movement, sweat, elevation, and long hours outdoors. In these conditions, consistent SPF protection is essential.
At ITP Beauty, we believe mineral SPF is one of the most important tools for daily sun protection and skin health, yet it is still often under-communicated in skincare education. Supporting outdoor endurance is part of our commitment to making sunscreen use easier to understand and more accessible in real life. We believe prevention is an ecosystem that includes public health education, early awareness, and everyday behaviors that support long-term wellbeing.
We are honored to support Climb Against the Odds through BCPP Safe and EWG-Verified Clean skincare and to be part of a community turning awareness into action through endurance, advocacy, and education. We are grateful to contribute Daily Bawse Mineral SPF Serum to a mission rooted in strength, prevention, and care.
We will continue to stand for inclusive clean beauty, consumer education, and honest communication in skincare because those are values, not marketing choices.
Cheers to the climbers this week as they make a brave feat towards Breast Cancer prevention! We're really proud of you guys and so happy to support!
X ~Oni