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Clean Canvas: Clean beauty & mindful living

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What Even Is a Serum? (Spoiler: It’s Not Just Fancy Water)

What Even Is a Serum? (Spoiler: It’s Not Just Fancy Water)

June 03, 2025ITP Beauty

Let’s be real - when most people hear the word serum, they picture something clear, silky, water-like, and probably expensive in a little glass dropper. You might think it’s just...

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Clean beauty founders

Reflections from a Founder

December 20, 2024ITP Beauty

This holiday season has been a heartwarming journey, filled with connection and discovery. At ITP Beauty, we’ve seen firsthand the need for simple, clean skincare solutions like Daily Bawse, our...

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Clean SPF Serum models

Streamline Your Skincare: The Clean Beauty Routine That Does It All

October 29, 2024ITP Beauty

  Looking for a clean skincare routine that won’t take you all morning? We get it—the traditional 10-step lineup can feel like a marathon. Cleanse, tone, layer on hyaluronic acid,...

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