Clean Canvas: Clean beauty & mindful living

We were honored to be part of the Pre-Emmys celebrity gifting suite - and the day started bright and early at 5:45am. I kicked things off with a quick meditation,...

In the beauty world, it’s no secret: most brands don’t reinvent the wheel. Instead, they rely on what’s called stock formulas - ready-made products from manufacturers that are repackaged, lightly...

Let’s be real - when most people hear the word serum, they picture something clear, silky, water-like, and probably expensive in a little glass dropper. You might think it’s just...

Why Earth Day Matters to Us—Every Single Day At ITP Beauty, Earth Day isn’t just a date - it’s a reflection of who we are. As a female-founded brand, we’re...

At ITP Beauty, celebrating Women’s History Month means reflecting on how far we've come and how much further we can go when we support one another. As a small, independent,...

Hello, I’m Alysha, one of the proud co-founders of ITP Beauty, a brand committed to breaking barriers in the beauty industry. As we honor Black History Month, I want to share...

This holiday season has been a heartwarming journey, filled with connection and discovery. At ITP Beauty, we’ve seen firsthand the need for simple, clean skincare solutions like Daily Bawse, our...

What's the deal with clean beauty, you ask? If you haven’t stumbled upon the phrase 'clean beauty' in the past year, you must be living under a rock—seriously, how are...